As of late, Miller Coors has changed the branding of their infamous Keystone Light brand of beer. Now this beer is good for little more than watering your yard; however, they have thrown a ton of money and effort in this new ‘STONE’ type of branding. This has caused a bit of an issue.
The problem is that when one hears ‘STONE’ in the brewing world, ONE brewery and one brewery alone comes to mind–Stone Brewing out of Escondido, California. Rather than take Big Beer’s re-marketing strategy lying down, Stone Brewing and their co-founder Greg Koch are firing back in a lawsuit against Miller Coors in which they claim that Millers Coors is capitalizing on the name and brand recognition of Stone Brewing to further advance their keySTONE light brand. Their request is simple, “Put the ‘Key’ back in Keystone”.
According to Stone Brewing’s Twitter Account, “Our co-founders Greg & Steve opened Stone Brewing in 1996, determined to make amazing beer and never compromise their integrity. We will not have that legacy taken from us by anyone. That’s why we’re suing one of the biggest beer companies in the world.”
I think they have a case. Check out the story from Greg below.
I absolutely love the Craft Beer Community, and I appreciate how hard the brewers and founders work to achieve and maintain their dreams. In a sense, that is what this is about–standing up to money and big corporations in the name of hard work and the dream. I will drink to that every day. Cheers!